People who know what it is engage with it. The crypto natives and crypto gaming companies and the get-rich fast schemes left a really bad taste with the general audience.” So our takeaway is that we did a horrible job marketing in this space. Those who don’t know anything about it are the most skeptical. The most popular term was P2E, which is the worst way to market Web3 gaming. “The majority don’t know what is,” Can Gökalp said. About 41% of crypto gamers are concerned about scams, and 32% of crypto gamers are worried about the financial costs of playing Web3 games. And 41% of gamers aren’t sure how Web3 games work. About 16% qualified as “crypto gamers.” Only 12% of gamers have actually tried Web3 games. The “play-to-earn” phrase is the most familiar term of all. Twenty-eight percent of gamers have heard about “play-to-earn” games, where players own their assets and can sell them on a secondary market. But only 3% own NFTs.Ībout 52% of gamers don’t know any Web3 gaming terms. Eighty-nine percent have heard of Bitcoin and 51% know about NFTs. Gamers know what cryptocurrencies and NFTs are. We didn’t want to pull any punches.” The results So we tried to use more words than less to be unbiased. If somebody had a bad feeling about one of those words, we wanted them to see that and we wanted to capture that. “We wanted to throw every term out there to get them to grab on to the concept,” Can Gökalp said. The differences among the markets surveyed are interesting, as those in emerging markets like South Africa and Brazil are more enthusiastic about crypto, while those in the U.S., U.K., and Japan are more neutral or negative. Coda Labs deliberately avoided countries that had a lot of crypto gamers (those who are both familiar with cryptocurrency and play games frequently), such as the Philippines. It asked gamers if they had heard of terms like Web3, NFTs, blockchain games and such. Coda Labs surveyed gamers in five countries.Ĭoda Labs shared the questions with us to ensure it didn’t put leading questions into the survey.
#Studio one eighty nine code
WALR is a member of the Market Research Society and abides by its code of practice. To qualify for the survey, respondents had to meet at least one of two selection criteria: 1) Play a video game at least twice per month and/or 2) complete at least one specific crypto action in the last 30 days. WALR used an incentive to find gamers and crypto fans. “This was a post-crash survey,” Can Gökalp said. The number of users who are actively trading or buying NFTs has also fallen. Chainalysis said NFT prices fell 92% from May through July, and Bitcoin prices are down 58% this year. WALR did an online survey among 6,921 adults in five global markets - the U.S., United Kingdom, Japan, Brazil, and South Africa - during June, which was some weeks into the cryptocurrency meltdown and the fall in prices for non-fungible tokens (NFTs).
The company worked with the Blockchain Game Alliance, DappRadar and Laguna Games on the survey to capture the thoughts of consumer gamers worldwide across all gaming platforms (PC, console, mobile, Web3) about cryptocurrency, NFTs, and blockchain gaming. Register Here Methodology Şekip Can Gökalp is CEO of London-based Coda Labs.
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